"The business that considers itself immune to the necessity of advertising sooner or later finds itself immune to business." -- Derby Brown

This section was composed for every businessowner who has ever advertised, is rethinking their advertising strategy, or looking into advertising for the very first time.

On average, we each see over 3,000 different commercial messages daily. Advertising is everywhere. And businesses must be more savvy than ever with how they present themselves and spend their ad dollars. Most small and medium-sized businesses are very poorly served by print, radio and TV advertising because of the simple fact that in order to reach the people who are potential customers, they have to buy at least four or more times the circulation they need. Even direct mail, which does allow them to choose their own circulation, can be very expensive.

Enter Coffee News^®. Your neighborhood business NEEDS neighborhood coverage, and there’s very little, if any, advertising media that allows you to target your advertising dollars so precisely, so effectively at so much less cost. Coffee News^® manages to reach the highest and most potent concentration of potential customers of ANY media -- for a fraction of the cost! 

Read the fascinating story "How All Advertising Works", by Coffee News founder Jean Daum. (Click here for help if you are unable to open this document.)

To ensure your ad gets many views,
advertise in Coffee News!

To advertise in Coffee News or to have Coffee News delivered to your restaurant email Jonni or call 601-853-3798 or 601-842-0423.

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